Privacy Policy

1. Introduction

Simple Pro LLC, a California limited liability company (“Simple Pro,” “we,” “us,” or “our”), makes software for small service businesses: the Simple Pro app, Belle (an AI assistant that answers the business’s calls and does work in the app when asked), the pages customers use to see and pay an estimate or invoice, and our website at simplepro.app (together, the “Service”). This policy explains what information the Service collects, what it is used for, who else handles it, and how long it is kept.

Two kinds of people use the Service. Businesses (owners and their staff) sign up and use the app. Their customers call the business, get texts or emails from it, and pay it. For customer information, the business decides what is collected and why, and we handle it on the business’s behalf. If you are a customer of a business that uses Simple Pro, you can also contact that business directly.

2. Information We Collect

2.1 From businesses

• Account information: your name, cell number, email address, business name, address, trade and service area. You sign in with a code texted to your cell.
• Team: the names and cell numbers of staff you invite, and what each may see and do.
• Business records: jobs, schedules, customers, notes, estimates, invoices, payments, price lists and settings you enter or ask Belle to enter.
• Photos and files: the photos and papers your team adds to a job, such as permits, inspection reports, warranties and signed forms. Your team can see them; they are not public.
• What you ask Belle: the requests you type or speak in the app. Your voice is used to understand you while you talk to her; we don’t keep recordings of it.
• Support: the questions you send Simple Pro support, from the app or by email, and our answers.
• Billing: your plan and payment status. Card details are entered on Stripe’s pages; we never see or store card numbers.
• Your phone: the app’s version, your phone’s time zone, and a notification token so we can send alerts.
• How setup goes: which setup screens you open in the app and when you sign up on the website, how long each takes, and whether you finish it, skip it or come back to it. Never what you type.

2.2 About a business’s customers

• Contact details: name, phone numbers, email, addresses and company, as the business enters them or as a caller gives them to Belle.
• Calls: when Belle answers or listens to a call to the business, the call’s number, time, length and outcome, and a written transcript and summary. We do not store call audio.
• Texts and emails: messages the business sends to, or receives from, its customers through the Service, where the business has texting or email through Simple Pro turned on.
• Payments: when a customer pays by card, Stripe processes the payment for the business. We receive the amount, status, card brand and last four digits, never the full card number.

2.3 From the website

If you join the iPhone test list, we keep the name, phone, trade and team size you enter. The website does not use advertising or analytics cookies.

3. How We Use Information

We use information only to run the Service for the business it belongs to:

• Answer and route the business’s calls, ring its team, and write down calls Belle answers or listens to.
• Do what the business asks Belle to do, such as booking or moving a job, drafting an estimate, or filing a note.
• Send the texts and emails the business sends to its customers through the Service, and account messages to the business (sign-in codes, alerts and receipts).
• Take card payments for the business and bill the business for its plan.
• Keep the Service secure, fix problems, and answer support requests.
• Make the Service easier to set up, by seeing which setup steps take longest or where people stop.
• Build a library of the forms service businesses fill out, from the names and kinds of the document templates businesses make, and from the blank forms a business chooses to share with us. Never from a job’s filled-in papers.
• Meet legal obligations.

We do not sell personal information, and we do not use customers’ information to market to them.

4. Who Else Handles Information

We share information only with the companies that help run the Service, only for that purpose, and under their own privacy and security terms:

• Supabase — our database, sign-in and file storage; it sends sign-in codes and keeps the photos and files added to jobs.
• DigitalOcean — the servers that run Belle, and our encrypted nightly backups.
• Twilio — phone numbers, calls, texts and phone-number lookups.
• LiveKit — carries the audio of calls and of talking to Belle in the app. Nothing is recorded there.
• Google (Gemini) — Belle’s voice, turning speech into text, writing down calls Belle listens to, and part of understanding requests.
• Anthropic (Claude) — understanding requests, summarizing calls into suggested changes, reading a price list you import, and our support and billing assistants.
• OpenAI — a backup voice for Belle, used only if Google’s is unavailable.
• TypeSafe — choosing which screen a request is about (it sees the request’s words).
• Stripe — plan billing, and card payments to businesses that turn them on.
• Resend — delivering estimate, invoice and receipt emails, once a business uses email.
• Apple, Google and Expo — app updates and notifications to phones.
• Apple Maps — maps and directions in the app.
• US Census Bureau and OpenStreetMap — turning a job’s street address into a map location.
• Vercel — hosting this website.
• Google Fonts — this website’s typeface, which your browser loads from Google.
• OpenFreeMap — the map tiles in the web app’s maps.

4.1 Text messages

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties, except the providers that deliver the messages.

4.2 Legal requirements

We may disclose information if required by law, subpoena, court order or a government authority, or when needed to protect someone’s safety or to investigate fraud.

4.3 Business transfers

If Simple Pro is acquired or merged, information may be transferred as part of that transaction. We will tell businesses before that happens.

5. How Long We Keep It

• Call audio: never stored.
• Call transcripts and summaries: kept as long as the business chooses in its settings: 30 days, 90 days (the default), 1 year, or not at all.
• Business records (jobs, customers, bills, photos and files, messages, and the record of what Belle did): for as long as the account is open. A photo or file a business removes is deleted about 30 days later.
• How setup went: for as long as the account is open.
• A deleted account: the owner has 7 days to undo it. After that, every record and sign-in for that account is deleted.
• One customer’s information: a business can have it exported or erased at any time by writing to us, including the photos and files on that customer’s jobs.
• Server logs: 30 days.
• Backups: encrypted, kept 30 days for daily copies and 12 months for monthly copies, then deleted.

6. Your Rights and Choices

Depending on where you live, you may ask to see, correct, export or delete personal information we hold about you. Businesses can do most of this themselves: Settings in the app exports the account’s data, and we export or erase one customer’s information when the business asks us. Customers of a business can ask the business, or ask us at the address below and we will work with the business to answer.

To stop text messages from a business or from Simple Pro, reply STOP to any message. We answer privacy requests within 45 days.

7. Cookies

The website does not use advertising or analytics cookies. The app signs you in with a token kept on your phone. Our internal operations console uses a session cookie to keep our staff signed in.

8. Data Security

Information is encrypted in transit, and our database and backup providers encrypt it at rest; backups are also encrypted with our own key. Each team member sees only what their role allows, and our staff’s access to business accounts is logged. No system is perfectly secure, and we cannot guarantee absolute security. To report a security issue, email security@simplepro.app.

9. Children’s Privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have, contact us and we will delete it.

10. Where Information Is Processed

Simple Pro is operated from the United States, and information is processed in the United States.

11. Changes to This Policy

We may update this policy. We will tell businesses about material changes by email or in the app at least 14 days before they take effect. The date at the top shows when it last changed.

12. Contact Us

Simple Pro LLC
600 South Andreasen Drive, Suite C
Escondido, CA 92029

Email: privacy@simplepro.app

Website: simplepro.app