Terms of Service

1. Agreement to Terms

These Terms of Service (“Terms”) govern your use of Simple Pro: the Simple Pro app, Belle, the pages your customers use to see and pay estimates and invoices, and our website at simplepro.app (together, the “Service”), operated by Simple Pro LLC, a California limited liability company (“Simple Pro,” “we,” “us,” or “our”). By creating an account or using the Service, you agree to these Terms. If you use the Service for a business, you confirm you can agree to them for that business.

2. Description of Service

Simple Pro is software for small service businesses such as plumbers, electricians and HVAC technicians. It includes:

• Belle, an AI assistant that answers your business’s calls or listens in and writes them down, books and moves jobs, drafts estimates and invoices, and does work in the app when you ask.
• Jobs, customers, the schedule, notes, estimates and invoices, and your team.
• A business phone line, calls that ring your team first, and texts and emails to your customers.
• Card payments from your customers, processed by Stripe.

We may change, add or remove features, with reasonable notice for changes that take something away.

3. Your Account

You sign in with a code texted to your cell. You agree to give accurate information, keep your phone and sign-in codes secure, tell us about any unauthorized use, and take responsibility for what happens in your account, including what your team does. You must be at least 18. You decide what each team member can see and do.

4. Plans, Billing and Cancellation

4.1 Free month

A new account’s first month is free. You enter a card when you start; it is charged when the free month ends unless you cancel before then.

The beta. An account that joins through a beta invitation is free through December 31, 2026, and no card is needed. Before the beta ends we will tell you what happens next, and nothing is charged unless you add a card and choose a plan.

4.2 Plans

Plans are billed monthly at the prices on our pricing page, and each includes a number of Belle minutes. Minutes past the plan’s are charged only if you turn extra minutes on. We will give 30 days’ notice of a price change.

4.3 Billing

You authorize us to charge your card each month for your plan and any extra minutes. Payments are processed by Stripe. Fees are in US dollars and are not refundable except where the law requires.

4.4 Cancellation

You can cancel any time from your billing page, which Settings › Plan opens for you. Your plan runs to the end of the month you’ve paid for; we don’t refund partial months.

4.5 Failed payments

If a payment fails, the account can only be viewed until the card is updated, and Belle takes messages on your calls in the meantime. Your records are kept.

4.6 Deleting your account

The owner can delete the account in the app. You have 7 days to undo it; after that, everything in the account is deleted for good.

5. Text Messages

Simple Pro texts your cell with sign-in codes, invites to join your company’s account, and notices about your account, such as calls, jobs and billing. Where texting through Simple Pro is turned on for your account, your business can also text its customers about appointments, estimates, invoices and payments, and see their replies.

• Message frequency varies.
• Message and data rates may apply.
• Reply HELP for help, or STOP to stop texts from that sender at any time. Reply START to get them again.
• Carriers are not liable for delayed or undelivered messages.
• Questions: support@simplepro.app.

If you text your customers through Simple Pro, you agree to text only customers who gave you their number to hear from you, to send only messages about their service with you (never marketing they didn’t ask for), and to honor every STOP.

6. Emails to Your Customers

Simple Pro can email your estimates, invoices and payment receipts to your customers under your business’s name, with replies going to you. These are about the customer’s own service, never marketing.

7. Card Payments

If you take card payments, you connect your own Stripe account and agree to Stripe’s terms. Payments go to your Stripe account. The card rate is shown in Settings › Payments. You pay it; it is never added to your customer’s bill. You are responsible for refunds and disputes with your customers.

8. Acceptable Use

You agree not to:

• Break any law, including laws on calls, call recording, texting (such as the TCPA) and email (such as CAN-SPAM).
• Use Belle to deceive callers, or to pass her off as a licensed professional.
• Send spam or texts or emails your customers didn’t agree to.
• Try to get into parts of the Service or other accounts you aren’t allowed to, or copy, reverse engineer or overload the Service.
• Store health information protected by HIPAA in the Service.
• Resell the Service without our written permission.
• Upload malicious code or anything that could harm the Service or other users.

9. About Belle

Belle is an AI, not a licensed professional. She answers calls, schedules, and drafts estimates and messages, but she is not a contractor, plumber, electrician or any other licensed trade professional, and what she says is not professional advice.

• Belle can make mistakes, mishear, or misunderstand. Check what she books and drafts.
• Texts, emails, estimates and invoices Belle writes to your customers go out only when you approve them, or under rules you set, such as payment reminders and receipts. You are responsible for what you approve and the rules you set.
• When Belle listens to a call, the caller hears a notice first. You are responsible for following the call-recording and AI-disclosure laws where you and your callers are.
• We don’t promise that Belle will handle every call correctly or book every job.

10. Your Content

You own the information you put into the Service, including your customers’ information (“Your Content”). You give us permission to store and process Your Content only to run the Service for you, as our Privacy Policy describes. You confirm you have the right to give us Your Content, and that you have your customers’ permission where the law requires it.

11. Intellectual Property

The Service, including its software, designs, logos and content we create, belongs to us and is protected by law. You may not copy, modify or distribute it without our written permission.

12. Limitation of Liability

TO THE MAXIMUM EXTENT THE LAW ALLOWS, SIMPLE PRO AND ITS OFFICERS, EMPLOYEES AND AGENTS ARE NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, REVENUE, DATA OR BUSINESS, ARISING FROM YOUR USE OF THE SERVICE, EVEN IF WE WERE TOLD THEY WERE POSSIBLE.

Our total liability for any claim about the Service or these Terms is limited to the greater of (a) what you paid us in the 12 months before the claim, or (b) $100. Some places don’t allow these limits, so they may not apply to you.

13. Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR UNINTERRUPTED OR ERROR-FREE OPERATION.

14. Indemnification

You agree to defend and hold Simple Pro and its officers, employees and agents harmless from claims, losses and costs (including reasonable legal fees) that come from your use of the Service, Your Content, the texts and emails you send through it, your breaking these Terms, or your breaking a law or someone else’s rights.

15. Termination

We may suspend or close an account that breaks these Terms or harms other users, the Service or others. When an account is closed, its use of the Service ends, and its information is handled as our Privacy Policy describes. Sections 9 through 17 continue to apply.

16. Governing Law and Disputes

These Terms are governed by the laws of the State of California, without regard to its conflict-of-law rules. Disputes will be decided in the state and federal courts in San Diego County, California. Before starting legal action, you agree to try to resolve the dispute with us first by writing to legal@simplepro.app; we will try in good faith to resolve it within 30 days.

17. General

These Terms and our Privacy Policy are the whole agreement between you and Simple Pro about the Service. If part of these Terms can’t be enforced, the rest still applies. Not enforcing a part isn’t a waiver of it. You may not transfer these Terms without our written consent; we may transfer them as part of a merger, acquisition or sale. We will give at least 14 days’ notice of material changes; using the Service after that means you accept them.

18. Contact Us

Simple Pro LLC
600 South Andreasen Drive, Suite C
Escondido, CA 92029

Email: legal@simplepro.app

Website: simplepro.app